Case 01 · Beverage
FURY
- Challenge
- Make a new energy drink look as bold as the category leaders from the very first ad.
- Execution
- A dark, high-contrast hero film. Ice, a slow-motion pour and the gold Fury can and bottle, lit like a premium spirit.
- Result
- A launch-ready hero spot plus cutdowns for Reels, TikTok and paid social, all built around one ownable look.